Future acquires Marie Claire US

0
4

Future PLC (LON:FUTR) has announced the acquisition of Marie Claire US, a joint venture between Marie Claire Album S.A.S. (MCA) and Hearst Magazines Media Inc.


The FTSE 250 specialist media group has secured a five-year license agreement with MCA to operate in the US and Canada.


READ: Future says full-year profits to top market expectations


The women’s magazine reached 17.5mln monthly online users in 2020 with revenue of US$19.1mln, of which around half is digital.


The acquisition follows Future’s acquisition of Marie Claire UK in 2020 and builds on the ongoing success of the MarieClaire.co.uk brand.


The company said it strengthens its position in the women’s lifestyle vertical in North America, in line with its strategy to establish itself in English speaking markets.


Future is publishing its full-year results next week, where it previously said profits will be materially ahead of current market expectations after reaping the benefits of online engagement.


“Currently in the US, Future’s readership base is predominately male, whereas Marie Claire’s readers are mainly female. The acquisition allows the group to create a more diverse user base,” analysts at Peel Hunt noted.


“Our expectation is that the economics of the digital advertising and magazines revenues of Marie Claire US is similar to Future’s existing publications, therefore on initial estimates we believe the deal is accretive by 2-3% for financial year 2022.”


Shares rose 1% to 2,370p on Wednesday morning.


–Adds analyst comment, shares–

LEAVE A REPLY

Please enter your comment!
Please enter your name here